About Me
Passionate about co-creating a more equitable and just world, I bring experience from leading brand and integrated campaign planning across social, digital, PR, and creative agencies.
My strategic approach centers on culture, category, and consumer insights to drive impactful actions, from crafting brand strategies to driving donations and encouraging volunteer engagement.
Believing in an insights-first approach to foster authentic connections, I am most excited about partnering with nonprofit, charitable, and social impact organizations with big missions, big challenges, and big plans to co-create a better world for everyone.
Services
Partnering with organizations and agencies to do better work, be better citizens and achieve better outcomes.
Partner with me when:
- Your organization wants big thinking but you don’t have a big agency budget.
- Your agency team needs an extra brain during peak planning periods or pitching.
Research + Insights
Uncover insights into your audience's values, attitudes, and behaviours to enhance planning, messaging, and creative development through qualitative and quantitative research, brand, and competitor audits.
Brand Strategy + Campaign Development
Connecting the dots from discovery to deployment, providing the right insights to inspire your creative team, the right plan to engage your audience, and the right execution to support your goals
Thought Leadership + Narrative Development
A strong narrative serves as a north star, guiding all communications. Defining and refining thought leadership positioning to develop a compelling story that highlights your organization's unique value.
Facilitation
When you need objective guidance to unite stakeholders and reach consensus on your brand, I foster a collaborative environment where your team feels safe to learn, take risks, and grow together."
Consulting Services
Serving as an extension of your team, from supporting new business pitches to consulting on how to brief an agency, offering an extra brain and fresh perspective when needed.