Hey there,
I'm Karly Gaffney

strategic brand + comms planner

Values-driven problem solver with 19 years experience in marketing communications. I help brands, businesses and agencies deliver purposeful work that achieves better outcomes.

About Me

I am a passionate human who wants to co-create a world that is better, more equitable, and more just. 

I’ve worked within various social, digital, PR and creative agencies leading brand and integrated campaign planning for public & social sector, corporate & finance, tech and CPG clients. 

I approach strategic planning by focusing on culture, category, and consumer insights to effectively engage and drive desired actions, from brand strategy to donation and volunteer campaigns.

From tackling climate issues to advancing human rights, I believe being insights-first ensures a more relatable audience or community connection that is rooted in something true and meaningful. 

I am most excited about partnering with nonprofit, charitable, and social impact organizations with big missions, big challenges, and big plans to co-create a better world for everyone.


Partnering with organizations and agencies to do better work, be better citizens and achieve better outcomes.

Partner with me when:

  • Your organization wants big thinking but you don’t have a big agency budget.
  • Your agency team needs an extra brain during peak planning periods or pitching.
Research + Insights

Surface insight into your audience’s values, attitudes and behaviours to better inform planning, messaging and creative development, qualitative + quantitative primary research, secondary research, brand or competitor audits.

Brand Strategy + Campaign Development

From discovery to deployment, I help you connect the dots between the right insight to inspire your creative team, the right plan to engage your audience, and the right execution that supports your goals.

Thought Leadership + Narrative Development

A strong narrative can act as a north star for your organization to guide all other communications. I help you define and refine your thought leadership positioning, develop a strong narrative that tells the right story, or highlights your organization's unique value proposition.


When you need objective guidance to help stakeholders come together to achieve consensus, I provide connection and contribution in an environment where it’s safe for your team to learn, take risks and make mistakes.

Consulting Services

From supporting your team on a new business pitch to consulting your organization on how to brief an agency, I can act as an extension of your team when you need an extra brain or fresh perspective.

Have a project in mind? Get in touch!

Book a free 30 minute discovery call by emailing me at hello(at)karlygaffney.com or scheduling time via Calendly.