Have a project in mind? Get in touch!
Book a free 30 minute discovery call by emailing me at hello(at)karlygaffney.com or scheduling time via Calendly.
Values-driven problem solver with 19 years experience in marketing communications. I help brands, businesses and agencies deliver purposeful work that achieves better outcomes.
I am a progressive, passionate human who wants to co-create a world that is better, more equitable, and more just.
I’ve spent most of my career working within various social, digital, PR and creative agencies leading brand and integrated campaign planning for verticals including; public & social sector, corporate & finance, tech and CPG clients.
Whether it’s product marketing, lead generation, or donation and volunteer campaigns, I approach strategic planning with a lens on culture, category and consumer insights to ensure we can meaningfully engage and drive the desired action.
From tackling climate issues to advancing human rights, I believe being insights-first ensures a more relatable audience or community connection that is rooted in something true and meaningful.
I am most excited about partnering with nonprofit, charitable, and social impact organizations with big missions, big challenges, and big plans to co-create a better world for everyone.
Partnering with organizations and agencies to do better work, be better citizens and achieve better outcomes.
Partner with me when:
Surface insight into your audience’s values, attitudes and behaviours to better inform planning, messaging and creative development, qualitative + quantitative primary research, secondary research, brand or competitor audits.
From discovery to deployment, I help you connect the dots between the right insight to inspire your creative team, the right plan to engage your audience, and the right execution that supports your goals.
A strong narrative can act as a north star for your organization to guide all other communications. I help you define and refine your thought leadership positioning, develop a strong narrative that tells the right story, or highlights your organization's unique value proposition.
When you need objective guidance to help stakeholders come together to achieve consensus, I provide connection and contribution in an environment where it’s safe for your team to learn, take risks and make mistakes.
From supporting your team on a new business pitch to consulting your organization on how to brief an agency, I can act as an extension of your team when you need an extra brain or fresh perspective.